温岭发改委应局长:翻译一段文章
来源:百度文库 编辑:查人人中国名人网 时间:2024/05/15 11:51:49
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Since 1990's, customer delivered value has become the focus of management and enterprise field. It is regarded as the new source of competitive advantages. Because of its unclearness about the market environment especially about its own ability and its weekness in operation and management,some enterprises meet obstacles such as losing profit by pursuing maximized customer delivered value blindly and causing increasing complaints by treating all customers in the same way. Emphasizing too much on external effect and neglecting internal management will cause fails at last. It cannot achieve its purpose as expected if the customer delivered value is not applied properly. Therefore, we should orientate scientifically and take pointed marketing strategy to establish a set of perfect internal management system. Enterprises can keep competitive strength and sustainable developing potential, only if they put sufficient emphasis on the theory of "customer delivered value" and maximize the customer delivered value.
Since 20 centuries 90\'s, the customer has transferred the value to become the management educational world and the enterprise pays attention together burnt is regarded as the competitive advantage the new origin, some enterprises because specially are unclear to the market environment to the enterprise own ability understanding, has some shortcoming bamboo poles in the management management aspect to cause the enterprise to intrude the erroneous zone, if blindly pursues the customer to transfer the value maximization to cause the profit to glide down, treats impartially to the customer causes the resentful sound to rise from all directions, takes exterior effect to neglect the internal management to cause to fall short of success for lack of a final effort, transfers the value application to the customer not when cannot receive the anticipated effect, therefore, should scientifically locate, utilizes the pointed marketing strategy, Establishes a set of perfect internal management system, fully takes \"the customer to transfer the value\" the theory, enhances the customer through the earth to transfer the value as far as possible, the enterprise only then has the potential which the competition the strength and continues to develop