东北大学校园网ip网关:帮忙翻译一段文章
来源:百度文库 编辑:查人人中国名人网 时间:2024/05/11 19:17:11
In today's world, we in broadcasting! TV! Newspapers! Period included! Placards! Posters or in the car on the bus can see the wide range of advertising, they can be said to be omnipresent, not without Kong into "American historians! Writer D.M.. Porter said : / advertising will have a strong impact on the community, In this context with a long history of traditional school system and the impact of the church mentioned in the same breath, "It has the power to control the media, the people who love to create standards now advertising for a community to control a variety of systems (Hu Shu, 1993 481) as advertising through various media, commodity information to the community widely disseminated, consumers can provide the advertising information they need to find timely purchase of goods and advertisements can also attract more people to a certain commodity interest, and guide people's consumption trends "on the other hand, the material and cultural community in demand is constantly increasing, the quest for new consumption patterns, and the dissemination of information through advertisements can enrich! active refined God cultural life, influence people's values and way of life of people around, "Now that China has entered the WTO, we and the international trade and business activities of other countries have been more frequent, the volume of transactions on the rise, requiring translators timely! accurate! effective advertising translation, help expand domestic! international market information exchange channels, to the flourishing of commercial activities developed "advertisements in English translation, the translator should not only have a solid grounding in English and Chinese language, seeks to replicate the original words and sentences of refined clever point, but also master the English language performance of other advertising means, to replicate the original work features" Wangzuoliang said : / for the translators, he had a double-tasks : First, it is necessary to have the ability to find variations in the original work of the Department, which requires that he was very familiar with the conventional language; Second, they have skills in the translation of the effects caused by the reappearance of this variability, and this requires him to their language of expression fully grasp "(Wangzuoliang. 1985:57) advertising of plain language! Innovative! vivid and inspired features can have a strong appeal and persuade role "of a successful advertisement to be creators to have originality! Also the product, in addition to adding a new concept, is using / to rational and / resort to emotional means can arouse the audience's attention and interest, and stimulate their desire to purchase, facilitating the purchase of their acts "/ 0 is rational to tell people why consumption should buy such products contain reasonable motive; / 0 to flu situation is inciting consumer sentiment "Through these two methods to achieve the result highlight! attention and convincing people with reasons! moving people with feelings effect, in addition to following the operation of conventional language, can also often use language variations "language variations range, but was particularly prevalent in the image of language and language-like core is rhetoric" in English, rhetoric can be divided into effect with the use of customs structure Zhuanyi two principles means "The former is an analogy (trope), namely demand! Ming allegory! to others! Anti-language! exaggeration! contradictions practices, the latter is rhetoric Georgia (scheme), meaning rating! for anyone! located asked! The first concert, by "two types of practices in advertising often coincide with the use or use in the English language we often see advertisements similar structure" means the rhetoric often play the role of fuel, greatly enriched the language to express power and effect, which was launched specifically vivid nature, also cited cases of emotional Legend; both accurate propagation characteristics of the commodity, the commodity can use to describe the feeling, so as to achieve publicity, marketing commodities purpose "
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恶长啊
In today's world, we in broadcasting! TV! Newspapers! Period included! Placards! Posters or in the car on the bus can see the wide range of advertising, they can be said to be omnipresent, not without Kong into "American historians! Writer D.M.. Porter said : / advertising will have a strong impact on the community, In this context with a long history of traditional school system and the impact of the church mentioned in the same breath, "It has the power to control the media, the people who love to create standards now advertising for a community to control a variety of systems (Hu Shu, 1993 481) as advertising through various media, commodity information to the community widely disseminated, consumers can provide the advertising information they need to find timely purchase of goods and advertisements can also attract more people to a certain commodity interest, and guide people's consumption trends "on the other hand, the material and cultural community in demand is constantly increasing, the quest for new consumption patterns, and the dissemination of information through advertisements can enrich! active refined God cultural life, influence people's values and way of life of people around, "Now that China has entered the WTO, we and the international trade and business activities of other countries have been more frequent, the volume of transactions on the rise, requiring translators timely! accurate! effective advertising translation, help expand domestic! international market information exchange channels, to the flourishing of commercial activities developed "advertisements in English translation, the translator should not only have a solid grounding in English and Chinese language, seeks to replicate the original words and sentences of refined clever point, but also master the English language performance of other advertising means, to replicate the original work features" Wangzuoliang said : / for the translators, he had a double-tasks : First, it is necessary to have the ability to find variations in the original work of the Department, which requires that he was very familiar with the conventional language; Second, they have skills in the translation of the effects caused by the reappearance of this variability, and this requires him to their language of expression fully grasp "(Wangzuoliang. 1985:57) advertising of plain language! Innovative! vivid and inspired features can have a strong appeal and persuade role "of a successful advertisement to be creators to have originality! Also the product, in addition to adding a new concept, is using / to rational and / resort to emotional means can arouse the audience's attention and interest, and stimulate their desire to purchase, facilitating the purchase of their acts "/ 0 is rational to tell people why consumption should buy such products contain reasonable motive; / 0 to flu situation is inciting consumer sentiment "Through these two methods to achieve the result highlight! attention and convincing people with reasons! moving people with feelings effect, in addition to following the operation of conventional language, can also often use language variations "language variations range, but was particularly prevalent in the image of language and language-like core is rhetoric" in English, rhetoric can be divided into effect with the use of customs structure Zhuanyi two principles means "The former is an analogy (trope), namely demand! Ming allegory! to others! Anti-language! exaggeration! contradictions practices, the latter is rhetoric Georgia (scheme), meaning rating! for anyone! located asked! The first concert, by "two types of practices in advertising often coincide with the use or use in the English language we often see advertisements similar structure" means the rhetoric often play the role of fuel, greatly enriched the language to express power and effect, which was launched specifically vivid nature, also cited cases of emotional Legend; both accurate propagation characteristics of the commodity, the commodity can use to describe the feeling, so as to achieve publicity, marketing commodities purpose "