查人人中国名人网睁开你的双眼 剧情介绍:各位帅哥 靓妹 英文好的 ！急急急！！！！
来源：百度文库 编辑：查人人中国名人网 时间：2024/05/07 11:37:02
Personal Selling
Interpersonal encounters in which efforts are made to educate customers and promote preference for a particular brand or product are referred to as personal selling.Many firms,especially those marketing business-to-business services, maintain dedicate salesforces or employ agents and distributors to undertake personal-selling efforts on their behalf. for infrequently purchased services , such as property,insurance , and funeral service,the firm 's representative may act as a consultant to help buyers make their selections.
Relationship marketing strategies are often based on account management programs , whereby customers are assigned a designated account manager who acts as an Interface between the customer and the supplier .Account management is most commonly practiced in industrial and professional firms that sell relatively complex services , resulting in an ongoing need for advice,education,and consultation.Examples of account management for individual consumers can be found in insurance , investment management,and medical services.
However , face-to-face selling to new prospects is expensive.A lower-cost alternative is telemarketing,involving use of the telephone to reach prospective customers.It’s used by about 75 percent of all industrial companies.At the consumer level,there is growing frustration with the intrusive nature of telemarketing,which is often timed to reach people at home in the evening or on weekends.
Trade Shows
In the business-to-business marketplace.trade shows are a popular form of publicity that also combines important personal-selling opportunities.In many industries,trade shows stimulate extensive media coverage and offer business customers.an opportunity to find out about the latest offerings from a wide array of suppliers in the field.Service vendors provide physical evidence in the form of exhibits,samples and demonstrations,and brochures to educate and impress these potential customers.Trade shows,one of the few instances in which large numbers of prospective buyers come to the marketer rather than the other way around, can be very productive promotional tools.A sales representative who usually reaches four to five prospective clients a day may be able to generate five qualified leads per hour at a show
Interpersonal encounters in which efforts are made to educate customers and promote preference for a particular brand or product are referred to as personal selling.Many firms,especially those marketing business-to-business services, maintain dedicate salesforces or employ agents and distributors to undertake personal-selling efforts on their behalf. for infrequently purchased services , such as property,insurance , and funeral service,the firm 's representative may act as a consultant to help buyers make their selections.
Relationship marketing strategies are often based on account management programs , whereby customers are assigned a designated account manager who acts as an Interface between the customer and the supplier .Account management is most commonly practiced in industrial and professional firms that sell relatively complex services , resulting in an ongoing need for advice,education,and consultation.Examples of account management for individual consumers can be found in insurance , investment management,and medical services.
However , face-to-face selling to new prospects is expensive.A lower-cost alternative is telemarketing,involving use of the telephone to reach prospective customers.It’s used by about 75 percent of all industrial companies.At the consumer level,there is growing frustration with the intrusive nature of telemarketing,which is often timed to reach people at home in the evening or on weekends.
Trade Shows
In the business-to-business marketplace.trade shows are a popular form of publicity that also combines important personal-selling opportunities.In many industries,trade shows stimulate extensive media coverage and offer business customers.an opportunity to find out about the latest offerings from a wide array of suppliers in the field.Service vendors provide physical evidence in the form of exhibits,samples and demonstrations,and brochures to educate and impress these potential customers.Trade shows,one of the few instances in which large numbers of prospective buyers come to the marketer rather than the other way around, can be very productive promotional tools.A sales representative who usually reaches four to five prospective clients a day may be able to generate five qualified leads per hour at a show
天啊！太长了
个人的销售
努力被做教育客户而且促进偏爱的人与人之间的相会为一种特别的商标或产品被称为个人的销售。许多公司, 尤其那些行销商务对商务维修,维持献出 salesforces 或雇用代理人和经销商代表他们从事个人- 销售努力。对于稀少地购买的服务 , 如此的如财产，保险和葬礼, 公司 ' s 代表可能行动当做一个顾问帮助买主制造他们的选择。
时常销售策略的关系以帐户管理计画为基础 , 客户被分配一位被指定的担任在客户和供应者之间的一个接口的帐户经理。帐户管理最普遍被在企业家和卖相对复杂的服务专业的公司中练习 ,造成对忠告，教育和请教的继续需要。个别的消费者的帐户管理的例子能在保险，投资管理和医学的服务中被发现。
然而，新的视野面对面的销售是贵的。比较低- 费用替代选择是电话推销, 包括电话的使用联络预期的客户.资讯科技被大约 75% 的所有工业的公司用。在消费者水平,有有电话推销的打扰性质的增加挫折, 时常是该联络人的时候晚上在家或在周末。
贸易表演
在商务对商务 marketplace.trade 表演中是一个广告的通俗形式以也联合重要的个人- 销售机会。在许多工业中，试映刺激广泛的媒体报导和提议生意 customers.an 机会发现在领域中来自供应者的广泛排列的最新提供。服务厂商以展览品，样品和示范的形式提供实际的证据, 和说明书教育并且这些潜在的客户有印象。贸易表演, 少数大量的预期买主到达市场商人的例证之一并非在附近的另一个方法,可能是非常能生产的增进工具。一个通常联络一天可能能够在一场表演产生五个合格的一小时领引的四到五位预期的客户售卖代表