查人人中国名人网12月21日是什么星座:各位帅哥 靓妹 英文好的 江湖救急了 最后一段了，谢谢！！急急急
来源：百度文库 编辑：查人人中国名人网 时间：2024/05/07 02:01:46
A useful way of looking at sales promotions is as a communication attached to an incentive.Sales promotions are usually specific to a time period,price,or customer group-sometimes all three.Typically , the objective is to accelerate the purchasing decision or motivate customers to use a specific service sooner,in greater volume with each purchase,or more frequently.Sales promotions for service firms may take such forms as samples,coupons and other discounts,gifts,and competitions with prizes.Used in these forms,sales promotions add value , provide a " competitive edge ,” " boost sales during periods when demand would otherwise be weak , speed the introduction and acceptance of new services , and generally get customers to act more quickly than they would in the absence of any promotional incentive.
Some years ago , SAS International Hotels devised an interesting sales promotion targeted at older customers.If a hotel had vacant rooms, guests over 65 years of age could get a discount equivalent to their years ( e.g.,a 75-year-old could save 75 percent of the normal room price ).All went well until a Swedish guest checked in to one of the SAS chain’s hotels in Vienna,announced his age as 102,and asked to be paid 2 percent of the room rate in return for staying the night. This request was granted,where upon the spry centenarian challenged the general manager to a game of tennis-and got that,too ( The results of the game, however , were not disclosed ! ) Events like these are the stuff of dreams for PR people.In this case,a clever promotion led to a humorous,widely reported story that placed the hotel chain in a favorable light.
促销
看促销的有用方法是如沟通对激励的附件。对一个次时期，价格或客户促销通常是特定的团体- 有时所有的三。典型地，目的是加速购买决定或给与动机客户使用一个特定的服务抢先占有土地之人,在和每购买的较棒体积中, 或更时常。为服务公司的促销可能轮流有奖的如样品的表格，折扣券和其他的优惠，礼物和竞争。以这些形式用, 促销增加价值 , 在期数期间提供 "竞争的边缘 ,"" 推进售卖当要求会以别的方式是弱的 , 加速介绍和对新的服务接受度 , 而且通常争取客户行动比他们更快的时候会缺乏任何的增进激励。
数年以前，被设计一个有趣的促销国际的旅馆 SAS 对准较年长的客户。如果一间旅馆有了空的房间, 客人超过 65 岁可以把一个优惠同等物给他们的数年。 ( 举例来说， 75 岁可以节省 75% 的正常房间价格 )全部去得好直到一个瑞典的客人办登记手续到在维也纳的 SAS 链的旅馆之一, 宣布了他的年龄当做 102, 而且问被为停留夜晚支付 2% 的房间率作为回报。 这一个请求被允许, 哪里在精神好的百岁或逾百岁以上的人之上挑战了总经理到一场网球的游戏- 而且也得到了那 (游戏的结果，然而，不被揭露 ! )像这些的事件是 PR 人的梦东西。在这情况，聪明的晋级导致富幽默感,广泛地报告把旅馆链放在一个有利的光故事。
促销
看促销的有用方法是如沟通对激励的附件。对一个次时期，价格或客户促销通常是特定的团体- 有时所有的三。典型地，目的是加速购买决定或给与动机客户使用一个特定的服务抢先占有土地之人,在和每购买的较棒体积中, 或更时常。为服务公司的促销可能轮流有奖的如样品的表格，折扣券和其他的优惠，礼物和竞争。以这些形式用, 促销增加价值 , 在期数期间提供 "竞争的边缘 ,"" 推进售卖当要求会以别的方式是弱的 , 加速介绍和对新的服务接受度 , 而且通常争取客户行动比他们更快的时候会缺乏任何的增进激励。
数年以前，被设计一个有趣的促销国际的旅馆 SAS 对准较年长的客户。如果一间旅馆有了空的房间, 客人超过 65 岁可以把一个优惠同等物给他们的数年。 ( 举例来说， 75 岁可以节省 75% 的正常房间价格 )全部去得好直到一个瑞典的客人办登记手续到在维也纳的 SAS 链的旅馆之一, 宣布了他的年龄当做 102, 而且问被为停留夜晚支付 2% 的房间率作为回报。 这一个请求被允许, 哪里在精神好的百岁或逾百岁以上的人之上挑战了总经理到一场网球的游戏- 而且也得到了那 (游戏的结果，然而，不被揭露 ! )像这些的事件是 PR 人的梦东西。在这情况，聪明的晋级导致富幽默感,广泛地报告把旅馆链放在一个有利的光故事。
促销
看促销的有用方法是如沟通对激励的附件。对一个次时期，价格或客户促销通常是特定的团体- 有时所有的三。典型地，目的是加速购买决定或给与动机客户使用一个特定的服务抢先占有土地之人,在和每购买的较棒体积中, 或更时常。为服务公司的促销可能轮流有奖的如样品的表格，折扣券和其他的优惠，礼物和竞争。以这些形式用, 促销增加价值 , 在期数期间提供 "竞争的边缘 ,"" 推进售卖当要求会以别的方式是弱的 , 加速介绍和对新的服务接受度 , 而且通常争取客户行动比他们更快的时候会缺乏任何的增进激励。
数年以前，被设计一个有趣的促销国际的旅馆 SAS 对准较年长的客户。如果一间旅馆有了空的房间, 客人超过 65 岁可以把一个优惠同等物给他们的数年。 ( 举例来说， 75 岁可以节省 75% 的正常房间价格 )全部去得好直到一个瑞典的客人办登记手续到在维也纳的 SAS 链的旅馆之一, 宣布了他的年龄当做 102, 而且问被为停留夜晚支付 2% 的房间率作为回报。 这一个请求被允许, 哪里在精神好的百岁或逾百岁以上的人之上挑战了总经理到一场网球的游戏- 而且也得到了那 (游戏的结果，然而，不被揭露 ! )像这些的事件是 PR 人的梦东西。在这情况，聪明的晋级导致富幽默感,广泛地报告把旅馆链放在一个有利的光故事。
Sales Promotion
A useful way of looking at sales promotions is as a communication attached to an incentive.Sales promotions are usually specific to a time period,price,or customer group-sometimes all three.Typically , the objective is to accelerate the purchasing decision or motivate customers to use a specific service sooner,in greater volume with each purchase,or more frequently.Sales promotions for service firms may take such forms as samples,coupons and other discounts,gifts,and competitions with prizes.Used in these forms,sales promotions add value , provide a " competitive edge ,” " boost sales during periods when demand would otherwise be weak , speed the introduction and acceptance of new services , and generally get customers to act more quickly than they would in the absence of any promotional incentive.
Some years ago , SAS International Hotels devised an interesting sales promotion targeted at older customers.If a hotel had vacant rooms, guests over 65 years of age could get a discount equivalent to their years ( e.g.,a 75-year-old could save 75 percent of the normal room price ).All went well until a Swedish guest checked in to one of the SAS chain’s hotels in Vienna,announced his age as 102,and asked to be paid 2 percent of the room rate in return for staying the night. This request was granted,where upon the spry centenarian challenged the general manager to a game of tennis-and got that,too ( The results of the game, however , were not disclosed ! ) Events like these are the stuff of dreams for PR people.In this case,a clever promotion led to a humorous,widely reported story that placed the hotel chain in a favorable light.