查人人中国名人网蒙蔽双眼:各位帅哥 靓妹 英文好的 please
来源：百度文库 编辑：查人人中国名人网 时间：2024/04/26 20:48:12
Personal Selling
Interpersonal encounters in which efforts are made to educate customers and promote preference for a particular brand or product are referred to as personal selling.Many firms,especially those marketing business-to-business services, maintain dedicate salesforces or employ agents and distributors to undertake personal-selling efforts on their behalf. for infrequently purchased services , such as property,insurance , and funeral service,the firm 's representative may act as a consultant to help buyers make their selections.
Relationship marketing strategies are often based on account management programs , whereby customers are assigned a designated account manager who acts as an Interface between the customer and the supplier .Account management is most commonly practiced in industrial and professional firms that sell relatively complex services , resulting in an ongoing need for advice,education,and consultation.Examples of account management for individual consumers can be found in insurance , investment management,and medical services.
However , face-to-face selling to new prospects is expensive.A lower-cost alternative is telemarketing,involving use of the telephone to reach prospective customers.It’s used by about 75 percent of all industrial companies.At the consumer level,there is growing frustration with the intrusive nature of telemarketing,which is often timed to reach people at home in the evening or on weekends.
Trade Shows
In the business-to-business marketplace.trade shows are a popular form of publicity that also combines important personal-selling opportunities.In many industries,trade shows stimulate extensive media coverage and offer business customers.an opportunity to find out about the latest offerings from a wide array of suppliers in the field.Service vendors provide physical evidence in the form of exhibits,samples and demonstrations,and brochures to educate and impress these potential customers.Trade shows,one of the few instances in which large numbers of prospective buyers come to the marketer rather than the other way around, can be very productive promotional tools.A sales representative who usually reaches four to five prospective clients a day may be able to generate five qualified leads per hour at a show
Interpersonal encounters in which efforts are made to educate customers and promote preference for a particular brand or product are referred to as personal selling.Many firms,especially those marketing business-to-business services, maintain dedicate salesforces or employ agents and distributors to undertake personal-selling efforts on their behalf. for infrequently purchased services , such as property,insurance , and funeral service,the firm 's representative may act as a consultant to help buyers make their selections.
Relationship marketing strategies are often based on account management programs , whereby customers are assigned a designated account manager who acts as an Interface between the customer and the supplier .Account management is most commonly practiced in industrial and professional firms that sell relatively complex services , resulting in an ongoing need for advice,education,and consultation.Examples of account management for individual consumers can be found in insurance , investment management,and medical services.
However , face-to-face selling to new prospects is expensive.A lower-cost alternative is telemarketing,involving use of the telephone to reach prospective customers.It’s used by about 75 percent of all industrial companies.At the consumer level,there is growing frustration with the intrusive nature of telemarketing,which is often timed to reach people at home in the evening or on weekends.
Trade Shows
In the business-to-business marketplace.trade shows are a popular form of publicity that also combines important personal-selling opportunities.In many industries,trade shows stimulate extensive media coverage and offer business customers.an opportunity to find out about the latest offerings from a wide array of suppliers in the field.Service vendors provide physical evidence in the form of exhibits,samples and demonstrations,and brochures to educate and impress these potential customers.Trade shows,one of the few instances in which large numbers of prospective buyers come to the marketer rather than the other way around, can be very productive promotional tools.A sales representative who usually reaches four to five prospective clients a day may be able to generate five qualified leads per hour at a show
个人卖
努力被做教育的人际的遭遇顾客和促进特选为一个特殊品牌或产品指个人卖。许多企业，特别是那些营销事务对事务服务，维护致力salesforces或雇用代理和经销商承担个人卖努力代表他们的。 为少有地被购买的服务，例如物产、保险和葬礼，牢固的‘s代表也许作为帮助买家的顾问做他们的选择。
关系营销战略根据帐户管理节目经常，藉以顾客被分配作为顾客和供应商之间的一个接口的一个选定的帐户经理。帐户管理在卖相对地复杂服务，造成对忠告，教育的持续的需要的工业和专业企业和咨询通常被实践。帐户管理的例子为各自的消费者在保险、投资管理和医疗服务可以被发现。
然而，面对面卖到新的远景是昂贵的。一个更加便宜的选择是电话推销，介入对电话的用途到达潜在客户。它由大约所有工业公司的75%使用了。在消费者水平，那里生长对电话推销的闯入本质的失望，经常被计时在家到达周末人在晚上或。
商业展览
在事务对事务marketplace.trade展示是也结合重要个人销售的机会宣传的一个普遍的形式。在许多产业，商业展览在领域刺激广泛的新闻报导并且提供企业customers.an机会发现关于最新的奉献物从大多供应商。以展览的形式，服务供营商提供物证、样品和示范和小册子教育和打动这些潜在的顾客。商业展览，很大数量的预期客户来到去市场的人而不是另一个方式少数个事例的之一，可以是非常有生产力的增进工具。通常到达四个到五个预期客户每天的销售代表也许能引起五具有资格的主角 每个小时在展示