深圳卓越物业电话:帮我看下我的翻译 让它更中文点流利点 谢谢

When composing advertising copy it is crucial to remember that the primary aim is to communicate information about the business and its products and services. The "selling proposal" can act as a blueprint here, ensuring that the advertising fits the overall marketing objectives. Many companies utilize a theme or a slogan as the centerpiece of such efforts, emphasizing major attributes of the business's products or services in the process. But as Hiam and Schewe caution, while "something must be used to animate the theme …care must be taken not to lose the underlying message in the pursuit of memorable advertising."
当构思一个广告词时，记住它的首要目的是关于商家和及其产品以及服务之间的信息交流，这是至关重要的。在这里这个“销售方案”可以用作设计的蓝图，以确保广告适合总体的营销目标。很多公司利用一个主题或一句口号作为这种广告的主要诉求点，强调企业的产品或服务的主要特性。但是，正如 Hiam和Schewe 所提醒的，当“必须利用某些东西能够推动主题时，必须小心处理，以免在追求令人难忘的广告时失去所传达的信息。”