小品,傻子上学:我在做毕业设计,谁能帮我翻译一下这段摘要!

来源:百度文库 编辑:查人人中国名人网 时间:2024/05/10 20:04:50
国内连锁超市经营策略
摘要
近年来,连锁超市业蓬勃发展,超市已成为我国零售业广泛采用的新型业态。未来的10年,中国将成为国际零售业竞争的主战场,中国的连锁超市要在这场竞争中胜出,必须正确地认识自己、认识差距、认识规模实力在竞争中的强弱,挑战传统的思维方式,采用新的经营业态,引进新的经营理念和新的经营手段。连锁超市企业要得到发展壮大,必须制定正确的企业发展战略,选好目标市场,准确定位,赢得竞争主动权;综合考虑城市的业态容量、商业区位、交通、竞争状况等因素,进行合理的布局;针对不同的目标市场,选择合理的业态与发展战略;充分挖掘企业的核心竞争力,以保持长期的竞争优势;建立良好的用人机制、激励机制、考核机制和培训体制,培养高素质人才;拓宽资金来源的渠道,开展差异化经销,用创新思维实现超市企业营销,树立品牌及成本优势;遵循规范化原则,不断规范卖场管理,在采购管理技术、商品配送技术、财务管理技术、信息技术和整体营销技术上迅速提高营运能力,最终使连锁超市企业走向规范化运营。
关键字
连锁超市;经营策略;规范化;创新

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网络无国界,爱心满人间,我帮一下你。
以下我的翻译,仅供参考。
Management Strategy of the Domestic Chain Supermarket
abstract:
recent years, the chain supermarket industry vigorous development, the supermarket has become our country retail trade widely to use new industry condition. The future 10 years, China will become the international retail trade competition the main battlefield, China's chain supermarket must win in this competition, will have to understand correctly oneself, the understanding disparity, the understanding scale strength in the competition strong and the weak, the challenge tradition thinking mode, will use newly after business condition, will introduce the new management idea and the new management method. The chain supermarket enterprise needs to obtain grows strong, must formulate the correct enterprise developmental strategy, chooses the goal market, the accurate localization, wins the competition initiative; The overall evaluation city industry condition factors and so on capacity, commercial position, transportation, competition condition, carry on the reasonable layout; In view of the different goal market, chooses reasonable industry condition and the developmental strategy; The full excavation enterprise's core competitive power, maintains the long-term competitive advantage; Establishes the good choosing a person for a job mechanism, the drive mechanism, the inspection mechanism and the training system, trains the high quality talented person; The development fund originates channel, development variation sale on commission, with innovation thought realization supermarket enterprise marketing, setting up brand and cost superiority; The deference standardization principle, the unceasing standard sells the field management, in the purchase management technology, the commodity allocation technology, in the financial control technology, the information technology and the overall marketing technology sharpens transport business ability rapidly, finally causes the chain-like supermarket enterprise to move towards the standardized operation.
Key words :
Chain supermarket; Management strategy; Standardization; Innovation

给5分是没人帮你翻的,除非他傻!