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来源:百度文库 编辑:查人人中国名人网 时间:2024/05/10 07:43:51
根据中国连锁经营协会的统计,截止到2004年,目前我国已有超过2100 个特许经营体系,特许经营企业数量居全球之首。近 8.2万个特许加盟店,从业者达 200 万人,覆盖50多个行业及业态,特许加盟产业正以每年50-60%的速度增长。特许经营已成为各行业发展的重要载体。同时,作为特许经营中最典型的业态之一,随着特许经营国际化趋势越来越显著,餐饮业特许经营的发展速度更加快速,其占特许连锁经营企业的比重也将逐步提高。特许经营究其本质实际上是企业与企业之间,不同的所有者之间基于共同经营所需要的产品、服务、技术等,开展合作、实现赢利而进行的一种分工协作的现代商业行为。我国的特许经营已经处于高速发展期,如何在这样的背景下充分利用特许经营带来的机遇,是每个餐饮特许经营企业所面临的重大课题。本文将就特许经营的发展;中国餐饮业特许经营的环境分析;中国餐饮业特许经营的现状和存在的问题;中国餐饮业特许经营的战略选择进行阐述,从而希望能有助于中国餐饮业特许经营的健康,快速发展。

According to the estimation of china chain operations asssociation,so far by 2004,our country has had more than 2100 franchising systems and the franchising corporations listed the first in the world,with almost 8.2 franchising league stores and 2000,000 practitioners,covering 50 industries and growing with a speed of 50-60 percent annually. Now the franchising business has become a magnitude carrier for the development of all kinds of industries.Meanwhile, with the trends of franchising business internationalization becoming more and more remarkable, the franchising business of resturant ,as one of the most typical industry forms,has got a rapidly development,thus its proporation in the franchising business will be increased accordingly. The franchising business is actually a modern business of devision and corporation among enterprises or different owners on the ground of the products,services and technologies necessary for corporate businesses ,to carry on corporation and realize profits. As China's franchising business has steped into a period of high-speed development,how to make the most of the opportunity brought by franchising business in such a context is a significant problem facing all the restaurant franching business corporations.This article will give the analysis of the development of franchising business and the environment for china' restaurant franchising business,as well as the status quo and existing problems of it.Also we will illustrate the strategic selections of our restaurant franchising business,hoping it can do some help for the healthy and rapid development of China'restaurant franchising business.