春意水空调多少钱:求一段翻译
关键词:渠道冲突;控制;窜货
The marketing channel conflict is refers to between the channel member's goal, the idea or the behavior cannot satisfy the condition mutually which opposite party requests. The marketing channel conflict has two kind of types,Namely level conflict and vertical conflict. Between the channel member's goal difference, the decision-making power and the resources competition, the function vacancy, the understanding disparity, the communication is impeded and so on is the immediate cause which the channel conflict produces. The channel conflict production and the development must pass through generally four stages,Namely conflict fermentation, conflict turning point appearance, conflict behavior occurrence, conflict result. The channel conflict is the objective existence,How knew, the analysis, the control conflict are a question which the superintendent compares has a headache. From this embarks from the channel conflict concept and the classification, promulgates the reason and the primary control way which the channel conflict produces, and to a universal existence conflict phenomenon, namely flees the goods question to carry on a more thorough discussion, to guides the enterprise to understand and the management conflict has the very strong practical significance.
Key word: Channel conflict; Control; Flees the goods