ios存储数据的方式:关于《Service quality in leisure and tourism》部分英文翻译！急！拜托！

Part 1
Understanding Quality in Leisure and Tourism
Introduction
The first six chapters identify the context of managing quality in the leisure and
tourism industry and establish a conceptual framework, which reflects the different
management environments of the public, commercial and voluntary sectors. Parts 1
and 2 represent the more familiar, mechanistic aspects of service quality and
quality management; the tools, techniques and methods of quality management
are important and these sections of the book address these requirements.
However, it is also necessary to examine the concept of quality in services, particularly leisure and tourism services, in order to develop an understanding of the context in which the application of tools, techniques and methods occurs. As Chapter 1 points out, many of the issues and concerns are no different than those of the global service sector. Aspects such as competitive edge, changing demographics and consumer expectations, technological developments and a dynamic external environment apply across the board. It is also necessary to define and understand the nature and scope of the leisure and tourism industry and its range of products and services and this is the purpose of Chapter 1.
Part 1 is also concerned with establishing the distinctiveness of leisure and
tourism, and their challenges for the management of service quality, and the last
chapter takes this understanding further and explores the experiential properties
of leisure and tourism. It concludes that leisure and tourism services are concerned
not merely with products and services but with offering and enhancing a consumer
experience, whether in a theme park, a holiday resort or a health club.
Chapters 2 to 4 illustrate the progression in understanding these characteristics
and provide the link from Chapter 1 to Chapter 6. Chapter 2 highlights the strategic
issue facing all leisure and tourism organizations, which is the competitive edge and
the need to develop consumer-led strategies. Many quality theorists conclude that
the only goal to aim for is continuous improvement to satisfy internal and external
consumers as well as other stakeholders. The chapter debates the underpinning
theories to such strategies and concludes that the key is the understanding of
consumers and their characteristics.
中文要通顺