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职业价值观也称职业意向，是个人希望从事某项职业的态度倾向，也就是个人对某一项职业的希望、愿望和向往。职业价值观是个人职业价值观的直接反映，职业价值观是个人对某一职业的价值判断。为了了解毕业生的职业价值观，我们选择了21项指标，利用吴谅谅等人“大学毕业生的职业期望及其影响因素研究” (应用心理学，2001年第7卷第3期，18-23)中使用的项目，每一个职业价值观项目被分成“非常重要、较重要、一般、不太重要、非常不重要”五个等级。每个被试者根据自己的情况，判断在选．择职业时是如何考虑各个项目的重要性。使用统计软件 SPSS ll.0对调查问卷的原始数据进行因素分析，去除了容易成名成家这个项目，采用主成分法分析，解释了46．8％，旋转方法凯泽标准.

职业价值观分成三个因素:第一个因素包括符合兴趣爱好、机会均等公平竞争、工作有挑战性、能发挥自己才能、自主性大不受约束、能提供培训机会、晋升机会多、能学以致用、有出国机会，这些项目都与个人发展有关，因此称之为发展因素；第二个因素包括福利好、提供“四金”、职业稳定、收入高、交通便利快捷、工作环境优雅、单位在大城市，与工资收入、福利待遇及生活水准有关，称之为保健因素；第三个因素包括单位知名度高、单位规模大、单位级别高、较高社会地位，与声望地位有关，因此称之为声望因素。
职业价值观是一个复杂的多维度的心理因素，对职业的选择和衡量有多种要素的参与，但各要素起的作用是不一样的，我们的统计借助于各价值维度的平均分值来分析各价值要素所起的作用。职业价值观各项目的排序结果见表2，从表中可以看出：最重要的5项依次是能发挥自己的才能，其次是机会均等公平竞争、单位在大城市、提供“四金”、符合兴趣爱好，以下依次是能提供培训机会、福利好、晋升机会多、收入高、单位知名度高、工作有挑战性、交通便利快捷、能学以致用、自主性大不受约束、职业稳定、较高社会地位，最不重要的5项依次是容易成名成家、单位级别高、单位规模大、有出国机会、工作环境优雅。前五项中有三项是发展因素，两项是保健因素，说明毕业生在择业时不再重视，更重视是否有利于个人的发展。重视发展和保健因素，不重视声望因素。

Summary
The body of the value incumbency industry choice is" the occupation value" now, it chooses the industry decision to have to guide to the university student and decisive function.This research pass the method of the questionnaire, to understand the importance of the university student to affect 22 value items of the occupation choice evaluation, carry on evaluation as a result the data analysis, as a result discover ex- five occupations value 巯 钅 thirst that contemporary university student most think greatly of is silently does the 艹浞 address ⒒幼 invite the dry 牟 to clap?v7), Match own interest a fondness for( v10), the income is high( v1), there are dependable labor insurance, the medical treatment insurance and pension( v8)s, equal opportunity, fair competition( v11).Express the university student to pay attention to personal ego development and the material benefits to lay equal stress on in the incumbency industry choice.

Key word:Value occupation value

Summary Values reflected in the career choices is a "professional values", its students career guidance and decision-making played a decisive role. Through this research survey methods for students to understand the impact of vocational choice 22 values of the importance of the project evaluation, the results of the evaluation will be carried out data analysis and found that most contemporary university favors the former five career values project is to give full play to their abilities (v7), consistent with their love interest (v10) High-income (v1), a reliable labor insurance, health insurance and pension (v8), equal opportunities and fair competition (v11). That students in career choices, to focus on self-development and personal material interests of both. Internet : values occupational values