查人人中国名人网nba总决赛奖杯:哪位强 人能帮我翻译一下啊,我多给分数
来源：百度文库 编辑：查人人中国名人网 时间：2024/04/30 05:39:37
ROI measure: Customized demographic data including
purchasing qualifications
Value to Car Care World exhibitors: High
Cost to Car Care World: Moderate
Reed’s Stuttard rates demographics just as strongly, especially since “it doesn’t cost us anything to ask whatever questions we want of customers.”
Yet not once in eight years has an exhibitor questioned Upton on ASI Show demographics. Still, this show producer requests company data from every registrant, which becomes part of the post-show report exhibitors receive from ASI’s registration company.
ROI Measure: Attendee demographics
Value to ASI exhibitors: Moderate to low
Cost to ASI: Low
PLANS AND CONNECTIONS: Purchasing Intentions and Matchmaking
Interop, recently acquired by CMP, invests considerable dollars in attendee and market segment research that focuses on purchasing involvement and product interests. Value and cost: Moderate.
Specific ROI research shows that three out of four attendees make purchases within six months of the event. Other data indicates that 69 percent visit an exhibitor’s booth as a direct result of viewing it in the program and buyer’s guide, which is referenced seven times a day during the event, and that attendees spend, on average, eight hours on the show floor.
A specific three-part ROI study is designed for the top 20 vendors by size of participation. A pre-show study identifies what they seek to accomplish at the event. At show, Interop rates the attendee experience by focusing on the vendor’s personnel, messaging, and branding. Six months after the event, Interop returns to attendees to learn what purchases were made, from whom they purchased and how helpful the event was to their purchases. Individual reports are delivered to the 20 accounts.
ROI measure: Specific research on attendee experience
Value to Interop exhibitors: Very high
Cost to Interop: Also very high
With its 2005 show, IBS began to hone in on metrics that would show it was more effectively targeting and qualifying individuals for exhibitors. Some were obvious: what products attendees are looking for tied to what role they play in the industry (builder, architect, contractor). Now, the question is how to leverage that information so the right people meet each other on site. It’s not an easy issue to resolve.
“We’ve got 105,000 people, 1,600 exhibitors and 967,000 net square feet of exhibit space, and we’re overbooked on meeting rooms,” Pursell says. “Where can we have them meet?” Still, IBS is committed to facilitating the matchmaking process, as it becomes more important to qualify attendees before they walk into the exhibition.
Clearly, matchmaking has a way to go to realize its potential. But as part of the registration process, it represents only an incremental cost to show organizers, notes Ed Jones, President, Constellation Communication Corp. (www.constellationcc.com).
帮朋友的忙,挺急的,帮帮忙吧
purchasing qualifications
Value to Car Care World exhibitors: High
Cost to Car Care World: Moderate
Reed’s Stuttard rates demographics just as strongly, especially since “it doesn’t cost us anything to ask whatever questions we want of customers.”
Yet not once in eight years has an exhibitor questioned Upton on ASI Show demographics. Still, this show producer requests company data from every registrant, which becomes part of the post-show report exhibitors receive from ASI’s registration company.
ROI Measure: Attendee demographics
Value to ASI exhibitors: Moderate to low
Cost to ASI: Low
PLANS AND CONNECTIONS: Purchasing Intentions and Matchmaking
Interop, recently acquired by CMP, invests considerable dollars in attendee and market segment research that focuses on purchasing involvement and product interests. Value and cost: Moderate.
Specific ROI research shows that three out of four attendees make purchases within six months of the event. Other data indicates that 69 percent visit an exhibitor’s booth as a direct result of viewing it in the program and buyer’s guide, which is referenced seven times a day during the event, and that attendees spend, on average, eight hours on the show floor.
A specific three-part ROI study is designed for the top 20 vendors by size of participation. A pre-show study identifies what they seek to accomplish at the event. At show, Interop rates the attendee experience by focusing on the vendor’s personnel, messaging, and branding. Six months after the event, Interop returns to attendees to learn what purchases were made, from whom they purchased and how helpful the event was to their purchases. Individual reports are delivered to the 20 accounts.
ROI measure: Specific research on attendee experience
Value to Interop exhibitors: Very high
Cost to Interop: Also very high
With its 2005 show, IBS began to hone in on metrics that would show it was more effectively targeting and qualifying individuals for exhibitors. Some were obvious: what products attendees are looking for tied to what role they play in the industry (builder, architect, contractor). Now, the question is how to leverage that information so the right people meet each other on site. It’s not an easy issue to resolve.
“We’ve got 105,000 people, 1,600 exhibitors and 967,000 net square feet of exhibit space, and we’re overbooked on meeting rooms,” Pursell says. “Where can we have them meet?” Still, IBS is committed to facilitating the matchmaking process, as it becomes more important to qualify attendees before they walk into the exhibition.
Clearly, matchmaking has a way to go to realize its potential. But as part of the registration process, it represents only an incremental cost to show organizers, notes Ed Jones, President, Constellation Communication Corp. (www.constellationcc.com).
帮朋友的忙,挺急的,帮帮忙吧
用于什么目的？