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UNDERSTAND HOW SOCIAL PERFORMANCE CAN BE EVALUATED.
Social performance was traditionally measyred by such factors as the firm is contribution to national output and employment opportunities. Today social performance is measured on a broader basis. While no generally accepted format has emerged, many companies and induwtries have developed their own measures of social respons ibility such sa social audits. In addition, outside groups may evaluate firms on their social performance. The social responsibilities of business can be classified according to its relationships and the financial community. These relationships often stretch beyond national boundaries.
6) OUTLINE BUSINESS IS RESPONSIBILITIES TO GENERAL PUBLIC.
The responsibilities of business to the general pubic include: dealing with public health issues, protecting the environment, and developing the quality of the work force. Public health issues include smoking, alcohol abuse, and educating employees about AIDS. Businesses should also take steps to reduce their impact on the environment (working to minimize pollution, acid rain, the greenhouse effect, and developong our energy resources). Companies must remain alert to changes in enbironmnetal regulations, since the laws can change quickly. It is also important to business to develop the quality of its work force, since a well-educated, skilled work force is a country is most valuable asset.
7) INDENTIFY BUSINESS IS RESPONSIBILITIES TO COUSTOMERS.
Business is most readily identifiable resoinsibulities are related to its customers. These respinsibilities have been heightened by the consumerism movement, which originated in the 1960s. Most industry and legislative response to this movement has followed John F. Kennedy is stztement of consumer rights. These consumer rights were that of safety, to be informed, to choose, and to be heard.
8) DESCRIBE BUSINESS IS RESPONSIBILITIES TO EMPLYESS.
Rdlations with employees are some of the most significant social responsibility and theical issbes facing contemporary business. Issues include family leave, equal employment opportunity, sexual harassment, sexism, the male-female wage gap, and managing a culturally diverse work force.
9) EXPLAIN BUSINESS IS RESPONSIBILITIES TO INVESTORS AND THE FINANCIAL COMMUNITY.
There has been considerable publicity in recent years about business is social and ethical responsibilities to investors and the financial community. Important topics include honest securities trading, responsible investing, and pauing executives a fair salary.