库里鞋子:帮我翻译一下摘要

来源:百度文库 编辑:查人人中国名人网 时间:2024/04/30 16:23:05
零售业发展中连锁化的趋势日益明显,业态的发展又传统的百货商店发展到连锁超市、专业店、便利店及无店铺经营,呈现出了业态的多样化。自2004年12月11日中国取消对外商投资在地域、股权和数量等方面的限制后,中国零售业市场全面开放,外商纷纷抢摊我国零售市场。推动了我国零售业改革步伐,给我们带来了许多学习的机会。2005年上半年前30家排名中,外商投资连锁企业共7家,占30家连锁企业销售总额的21%。外资零售业以很快的速度在中国渗透,使我国零售业面临着前所未有的竞争态势。他们在经营规模、营销方式、科技含量等方面具有明显的优势。但在本土化和区域性营销等方面也存在漏洞。这对于我国零售业的发展既是一种挑战,也是一种机遇。为此,我国零售业应应当从整合营销、合作营销、区域性营销入手,在外资零售业进入我国市场的同时,为我国的零售业发展开辟更为广阔的空间。

The retail trade develops the chain-like tendency to be day by day obvious, industry condition the development tradition department store develops the chain-like supermarket, the specialized shop, the convenience store and the non- shop management, presented industry condition diversification. From 2,004 is broad China to cancel to the foreign investment after aspect the and so on region, stockholder's rights and quantity limit, the Chinese retail trade market comprehensive opening, the foreign merchant snatches the booth our country retail market in abundance. Impelled our country retail trade to reform the step, brought many studies opportunity 2005 years first half year to us to suppress 0 to place, foreign investment chain-like enterprise altogether 7, minister 0 chain-like enterprises total sales dish 1%. The foreign capital retail trade seeps by the very quick speed in China, causes our country retail trade to face the unprecedented competition situation. They in aspect and so on management scale, marketing way, technology content have the obvious superiority. But in aspect and so on localization and regional marketing also has the loophole. This regarding our country retail trade development since one kind of challenge, also is one kind of opportunity. Therefore, our country retail trade should have from the conformity marketing, the cooperation marketing, the regional marketing to obtain, enters our country market while the foreign capital retail trade, develops for our country retail trade opens a broader space.