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The Haier group puts forward at the piece chief executive officer with Zhang ruimin of create the thought of the Haier world famous brand under instruction, the business enterprise is from 1 owes debts 1,470,000 dollar collectively small factories to grow up for the Chinese appliance which owns white appliance, black appliance and buff color appliance quickly the first brand, the product includes 58 front doors are more than 9200 specieses, business enterprise sales income with average every year 81.6% speed high speed, keep on, stability growth.In 1999, the group domestic and international sales amount carries out 26,800,000,000 dollars, among them, the industrial sales income is 21,200,000,000 dollars.The group has the officers and workers more than 20,000 persons currently, Haier refrigerator, cold cabinet, air condition, washer etc. the product market share all resides a whole country first.
With"first difficult empress easy" strategy, the persistence plays the Haier brand export, the Haier carries out an international market to expand, oversea now promote a net to order 36,000 already, the product batch quantity export to ten greatly economic more than 90 total nations in the district and region, 1999 in the worlds, such as Europe and America, Middle East and Southeast Asia...etc., the Haier product export creates to remit USD 138,000,000, together compare increase 100%.The Haier establishes factory still in the United States, Philippines, Malaysia, Yugoslavia etc. nation, is moving forward toward the target which internationalizes big group.

Mr.zhang ruimin , the CEO of Hair group brought up a new conception that they would set up a well-know brand in the world .under the direction ,Hair ent ranced the chinese no.1 in house home appliance from a enterprise was in debt.now they have 58 series and 9200type products such as tv/aircondition /refrigerator etc. the revenue is rising to 81.6%at high/continous.standable speed.the sale income of domestic and overseas came into 26.8 billion1999.and the industrial sale is 21.2billion and now there are 200thousand staff in group .and the per-owned rate is no.1 in domestic such as refrigerator/washing machine .
under the strategy:"do harder first then easer later Hair group stretch the overseas market there are 36thousand stores and export to europe america mid the Middle East south-east asia.the overseas sale is 0.13billion dollars .and arise one time to same time they have set up many factories in America the Philippines Malaysia Yugoslavia
Hair group is becaming international epertise .