华贸商场:请大人帮忙翻译，谢谢3

China's enterprises since the beginning of reform and opening-up, experiencing a planned economic system to a market economy transition from a seller's to a buyer's market change will be faced with more international face-to-face confrontation of the transnational corporations. In 20 or 30 years time, there is no competition from Chinese enterprises, the lack of market concepts into fully international competitive situation, many people have not kept pace with the ideas. By the small-peasant strong sense of the past, most enterprises are still not working to a strategic marketing high. Although they are all good operations of the enterprise, expand their market, but simply the pursuit of advertising investment, poor publicity tactics, competition means of a single (multiple prices War), brand awareness, short-term behavior problems still prevalent in the enterprise. Business concepts behind greatly hampered the competitiveness of enterprises and enhance the development, and entrepreneurial activities that are not suited to market competition, enterprises lack the capacity to participate in international marketing activities. The concept behind the business impact of the operational tools, methods, measures are more backward. One of the more common problem is that Chinese enterprises to market research emphasis enough, and a serious shortage of inputs. Enterprises understand the market, to "production-consumption", close to the market, the market that is an empty promise. Enterprises are not close to markets, the markets, only some vague understanding of the market will lead to market demand for enterprise, demand species underestimated, even miscalculations. Some enterprises have success in the battle against early or after and had not had sufficient time to conduct detailed research and analysis on immediately with a magnificent development planning, the impact of the current achievements, often over-estimated the volume and market enterprise anti-submarine capacity. This lack of planning objective basis, and it is very easy for enterprises into the trap of blind expansion. This is a mistake many enterprises.
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