盗贼解锁第三插槽:哪位大侠能给个网吧营销方案给我?

来源:百度文库 编辑:查人人中国名人网 时间:2024/05/09 06:13:02
哪怕不是网吧的也行,我参照一下,谢谢!!!
速度啊!

网吧营销策划书
  为了迎接旺季的到来,提升各店业绩,营销管理中心决定举行主题为:“1折再折,好礼连环,多网多得,一定多得”的促销活动,具体活动细则如下:
  活动主题:1折再折 好礼连环 多网多得 一定多得
  活动时间:x月x日至x月x日
  活动内容:
  1折礼
  只有预定199以上套系的顾客享有1折红包礼,即可以得到其预定套系定价的10%,作为回馈礼金。例如,预定我们199套系的顾客,可以得到预定套系定价的10%--19元礼金,但此19元并不是从199元套系的金额中减去,而是在二次消费时,可以用作代金用途。(如:二次消费119元,就将199元折去,顾客只付100元即可)
  操作方法:在顾客预定座位时,如果符合参与我们活动的条件,我们在其流程卡上由门市进行表注。当客人在二次加选的时候,收银根据表注,将我们店内使用的针对此次活动制作的礼券(1折礼 10%回馈加选抵用金字样),盖章附在套子,或是企划书上,在向财务呈报的时候,以示参与活动。
  再折礼
  “乐透超手运摸彩”预约199元以上套系,并当日交满全款,即可参加摸彩
  奖项:1、1折、2折、3折、4折游戏点卡各1名
  2、游戏免费送1名
  3、25项中,后期产品
  签条共505张投放摸彩箱中
  凡预定199元以上套系的顾客,就可以在“乐透超手运摸彩”箱中摸彩一次。摸彩签条共505张,其中有5张分别是免费点卡、1折、2折、3折、4折,其余500张是类似于“送XXX一个”、“送XXX一个”等25种中后期产品。顾客抽到哪一张就得到哪种优惠,同时网吧要将顾客从摸彩箱里摸出的签条的优惠内容附在流程卡上,作为给顾客优惠的见证;而后将彩票再放回到摸彩箱里,保持彩票的总数量及内容的始终一致。
  操作方法:在顾客预定套系时,如果符合参与我们活动的条件,我们在其流程卡上由门市进行表注。当客人在N次上门的时候,收银根据表注,将我们店内使用的针对此次活动制作的礼券(抽奖字样),盖章附在套子,或是企划书上,在向财务呈报的时候,以示参与活动。
  多网多得
  在活动期间,到网吧预定上网包间,可享受网吧推出的一套多网多得的外送零食。如129元,可得到XXXX,199元可得到XXXXX,239元可得到XXXX,以此类推。
  多定多得
  A、在网吧预定和消费到一定金额可获赠:
  时尚炫彩杯 维尼熊休闲包 雅典之星项链 欧式水晶烟缸
  (依如下套系而定)
  预定XX次,赠送水晶烟缸
  预定XX次,赠送雅典之星
  预定XX次,赠送维尼熊包
  B、在店内预定消费XXXX元以上,并交纳全款可获赠:
  时尚XXXXX XXXXX等

  剩下的具体实施具体安排!!

翻腾了一下我的库存,只有这个与您的需求相近,还稍微有些参考价值。这是一个在多伦多开茶馆的方案,为的是吸引投资。后边有些简单的表格。

Table of contents

1. Introduction ……………………………………………………………………………2
2. History and brief analyze of tea………… …………………………………………… 2
3. Name and location of the Teashop ……………………………………………………4
4. The teashop’s special characteristics and its market-oriented mission ……………….5
5. The investment and profits analysis…………… ………… …………………………7
6. Conclusion ………………………………………… ………………………………...7
7. References…………………………………………… ……………………………….8
8. Local teashop observation sheet……………………… ………………………………9
9. Teashop name and some picture…………………………………………………….back

Introduction

Toronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee during the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feel comfortable, and Asian. A tea place for ethnic community to social is on demand.
Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five or ten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (www.theteashop.com).
On the basis of these literature research and market research in downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.

History and brief analyze of tea

Tea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fell into the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introduced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea at trendy tea salons and cafés feature a wide variety of quality teas and fine finger foods.
It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, producing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It is withered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is very refreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and are extremely flavorful and highly aromatic (Clausen 1997). Flavoured Tea are real teas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treated with the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since these products are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997).

3.Name and location of teashop

The teashop I am planning to open will be named as “Fresh Corner ”, which means a relaxed and peaceful place for meeting people or just enjoying oneself。It is deeply related to my project mission, which is providing enjoyable, relax place to consumers. I, myself will be the owner, and I am planning to hire one or two employees at the beginning. Business hours:The Teashop will be open 9 am-12 am From Manday to Friday, and weekends from 10:00 am to 12:00 am
The Fresh Corner Teashop will be located on the main street in the downtown Toronto, which is in the 321 Bloor St. West. It is on the first floor of the Woodsworth College Residence, the University of Toronto's St. George campus. The downtown St. George campus of U of T is the historical centrepiece of Canada's leading research university. There are some 8,000 faculty and staff. In the heart of Toronto, this historic 65-hectare (160-acre) campus is also home to more than 43,000 full and part-time students (www.utoront.ca/maps.html).
These locations are all set among numerous other shops catering to the university students. You can find plenty of options on Yonge St between Charles and Bloor, Bloor St.George between Spadina and Bathurst. There are twenty similar businesses in this area. Most of which offer lunch specials and a variety of things on the menu. I found Only Ned's/Greg's Ice Cream is on Bloor opposite the Royal Ontario Museum. They provide different kinds of tea that include such oddities as Green Tea, soup, sandwiches, Roasted Marshmallow, Chocolate Orange, and Stout. However, there is not any teashop in this area. A comparison of activities found in the Fresh Corner teashop will help this community since this teashop will be built in the University of Toronto campus, the target customer will be students and faculty.

4.Mission of The Fresh Corner:

The Fresh Corner teashop aims to offer the following services to the customers
1.To offer finest quality and largest possible variety of tea to our customers.
2.To offer variety food to satisfy customer.
3.To offer clean, fresh, and exciting environment to attract the customer.
4.To offer enjoyable and comfortable services to customers.
In order to meet these missions, The Fresh Corner teashop will execute the following steps:
First, Make the storefront grab customers' attention to create a clean, fresh, and exciting environment to attract the customer. The sign should be high quality with an appropriate color scheme and be well illuminated. It should be easy to read, and should match the store's style.

Secondly, the following activities will be permitted in the Fresh Corner teashop:
(1)We provide newspapers and magazines. Customers (many of them are students) brought books and other items to use the teashop as a place to study.
(2)We also can provide sofas for customer seating.
(3)We provide small separate rooms for both individuals and large groups. Tables and chairs in teashop can be rearranged for use by larger groups.
(4)We provide electrical outlet for using personal computers customers.

Thirdly, various types of tea will be provided

Black, Green Oolong White Teas, Red Teas, Pu-er Teas and Herbal teas, coffee, beverage, chocolate drink, ice tea, fruit juice, soda and ice cream along with cake, cookies, muffins, sandwiches, salad and breads are the main items served in all these teashops.
Finally, We will also pay attention to some small things for our customers. For instance, providing enough lights for customers’ security and convenience.

5.The investment and profits analysis

(1) To total investment will be 100,000 CAN dollars for the Fresh Corner teashop.
(2) Rent will be 25,000 CAN for one year.
(3) Decorate teashop will be 20,000 CAN dollars.
(4) Waiter wage will be around 40,000 CAN dollars for one year.
(5) Expected income could be 500 CAN dollars each day, all together in the first year, the income will be 180,000 dollars.
In conclusion, I can reclaim the investment after the first year.

6.Conclusion

The growth in tea drinking and the success of coffeehouses indicates a potential demand for teashops, which led to the purpose of this study. After detailed market research, I can safely make my decision to invest on this teashop, and I really appreciate your consideration and support.

Local teashop observation sheet

Name of the teashop:_____ MASTER TEA __________________________________________
Location:___________QUEENS__________________________________________________
Activities in the teashop (check the activities):

9-11am 2-4pm 8-10pm
Activities number time number time number time
Individualdrinking/eating 36 a
IndividualWriting
IndividualReading 5 d
Individualusingcomputer
Two persondrinking/talking 5 d
Two personreading/writing
Group(n)*drinking/eating/talking 10 f
Group(n)*discussionOther
a. stay less than 10 minutes, b. 11-20 minutes, c. 21-30 minutes, d. 31-40 minutes, e. 41-50 minutes,
f. 51-60 minutes, g. 61-70 minutes, h. 71-80 minutes, j. 81-90 minutes, k. 91-100 minutes.

Services:
1. What types of food do they serve? The answer in underneath

2. How do they serve? A waiter

3. The number of the seats? 20

4. How much a cup of tea? $1.39 the average foods prices are $3.99 to $6.99

Nearly half of the customers bought some drinks and food then left in the morning.
More than half of the customers chose to stay in the teashop for drinking and other activities. The average time that customer stayed was between 30-40 minutes.
Individual and two-person activities were most common. Individuals most often were reading or writing and occupying a single table.

网吧的机器不能一个配置.一定要有好的,有坏的.要是你那流动人口多,就要以给常客办会员卡.还有就是一定要有个好网管,因为他可以让死机器变成活的.收银最好是个女的.不一定要美女.