川航飞机餐有什么:翻译工作

Aims
The course defines all the basic notions that allow the student to master the vocabulary of e-commerce, i.e. of the set of initiatives that can be carried out on the Internet to support commercial activities. In particular, the course will introduce the student to the basic steps involved in the identification, design, and promotion of e-commerce services. Students will learn about the different types of e-commerce, the essential requirements to start an e-commerce service, the different possible solutions (e.g., portals, business communication on the Web, customer relationship management, on-line purchases, virtual communities,), and the factors that will determine how the service will be perceived by customers.

Main Topics
Introduction to E-commerce: Definition of e-commerce. Classifying e-commerce applications. Business-to-Business (B2B). Business-to-Consumer (B2C). Consumer-to-Consumer (C2C). Intra-business. Case studies. Pros and cons of e-commerce. Portals: horizontal, vertical, meta-portal. Virtual Communities: goals and services.
Brick-and-mortar vs. electronic commerce: Analogies and differences. Buyer. Seller. Characterizing users and the growth of the Internet and the Web. Peculiar aspects of the Italian market.
Starting an e-commerce service: Main Steps. Defining goals. Infrastructure aspects. Hosting, housing. Designing and implementing the site. Integrating the site with other services and company activities.
Internet Marketing: Promoting the site. Communication issues on the Web. Site visitors and their needs. Perceived value. Usability. Emotional branding and Rational branding. Other Web branding strategies.