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来源：百度文库 编辑：查人人中国名人网 时间：2024/04/26 06:10:53
It was not until 1999, more than 20 years after its introduction in the U.S. market, that the price of VCR fell below $100. DVD players, on the other hand, were introduced at $600 just four years ago, and are already going for well below $100. While the decline in prices of consumer electronics is nothing new, the rapid shift from price skimming to penetration pricing in the case of DVD players came as a surprise to industry observers. Apex Digital Inc, a California-based company, is selling DVD players made in its five Chinese plants for $70 a pop. Because of the steep price decline, DVD players have become a hot electronic gift purchase this season.
U.S. households are adopting DVD players at an amazing pace. Compared to 8 percent of households with DVD players last year, almost 23 percent of households now own DVD players. The sale of DVD players has had a direct impact on VCR sales. Despite rock bottom prices (some models going for $50 apiece), VCR sales are down 35 percent this year. The growth in DVD ownership is partly a result of the growing library of movies and music video titles now available to consumers on DVDs. Keeping with the current market trends, Blockbuster Inc. recently decided to eliminate 25 percent of its VHS inventory to make space for DVD titles. DVDs are also slimmer, making it possible to store more copies per unit space. Blockbuster also ran a promotion in November, giving away free DVD players with purchase of $199 rental cards.
In order to compete with low-priced brands such as Apex, big-name brands are adding more sophisticated features to their models. The more expensive models accept cables that give a sharper picture and also perform better at playing damaged CDs or DVDs or discs "burned" on a personal computer.
The low price models provide very thin profit margins for retailers. Thus, many retailers refuse to carry such models. Others carry them in the hope that customers will buy other goods while shopping for the DVD player. Still others hope to make money by selling service warranties (Best Buy, for example, sells a four-year service warranty on a $70 DVD player for $50). Retailers also hope to make money on selling DVD discs with programming (much like printer companies making profits on ink cartridges).
QUSTION：
1 What factors lead to the decline in prices of consumer electronics over a period of time?
2 What factors have contributed to the increased acceptance of DVD players by U.S. households?
它没有在直到1999 年, 超过20 年在它的介绍以后在美国市场上, 录像机的价格下跌在$100 以下。DVD 机, 另一方面, 被介绍了在$600 四年前, 和已经去为很好在$100 以下。当减价家电的是没有新东西, 迅速转移从价格撇取对渗透定价在DVD 机情况下来了作为意外对于产业观察员。尖顶数字式公司, 一个基于加利福尼亚的公司, 卖DVD 机在它的五棵中国植物中被做为$70 流行音乐。由于陡峭的跌价, DVD 机成为了热的电子礼物购买这个季节。\
美国家庭采取DVD 机在令人惊讶的节奏。与家庭的百分之8 去年比较与DVD 机, 几乎家庭的百分之23 现在拥有DVD 机。DVD 机销售有对录像机销售的直接冲击。尽管岩石底部价格(一些模型去为$50 每个), 录像机销售下降百分之35 这年。 成长在DVD 归属部分是电影增长的图书馆的结果并且音乐录像标题可利用对消费者在DVDs. 保持以当前的市场现在趋向, Blockbuster Inc. 最近被决定消灭它的VHS 存货的百分之25 做空间为DVD 标题。DVDs 是还更加亭亭玉立的, 使成为可能存放更多拷贝每单位空间。巨型炸弹并且跑了促进在11月, 给去自由DVD 机以$199 张出租卡片购买。
为了与低价的品牌竞争譬如尖顶, 名声响亮的品牌增加更加老练的特点来他们的模型。更加昂贵的模型接受给一张更加锋利的图片和并且执行更好在演奏损坏的CDs 或DVDs 或圆盘的缆绳\
价模型为贩商提供非常稀薄的利润率。因而, 许多贩商拒绝运载这样模型。其他人运载他们希望顾客将买其它物品当购物DVD 机。仍然其他人希望挣金钱由卖服务保单(最佳的购买, 例如, 卖4 年的服务保单在一台$70 DVD 机为$50) 。。 贩商并且希望挣金钱在卖DVD 圆盘以编程(很象打印机公司获得利润在墨盒) 。．
问题:
1 什么因素经过一段时间导致减价家电的?
2 什么因素对DVD 机增加的采纳贡献了由美国家庭? 。