简的拼音:有谁能帮我翻译一下这个东西么?翻译成英文。。

来源:百度文库 编辑:查人人中国名人网 时间:2024/04/25 14:53:30
广告是买卖双方信息传递的一种重要方式,是双方满足各自的需求的一种重要媒介。药品作为一种极为特殊的商品,在人民生产生活进程中的作用是显而易见的。也因为它的特殊性与重要性,药品的广告就会受到一定的限制与规范,尤其是处方药品的广告。我国药品法规定,处方药只能在国务院卫生行政部门和药品监督管理部门共同指定的医学、药学专业刊物上发布广告。广告受众大多是医药专业人员而非药品终端消费者。由此而造成了很多的药品信息在传播中导致的不对称现象。本文分析了造成我国处方药信息传播与消费者接收信息的不对称现象的原因及其对策。

The advertisement is the business both sides information transmission one important way, is both sides meets respective need one kind of important medium. The drugs took one kind of extremely special commodity, produces in the life advancement in the people the function is obvious. Also because of its particularity and the importance, the drugs advertisement can receive the certain limit and the standard, in particular prescription drugs advertisement. Our country drugs law stipulated that, the prescription drug only can in the medicine, the pharmacy specialized publication which assigns together in the State Council administration of public health department and the drugs surveillance control section issue the advertisement. The advertisement the audiences mostly is the medicine specialist but the non- drugs terminal consumer. From this but created the very many drugs information to cause the asymmetry in the dissemination. This article analyzed has created our country prescription drug information dissemination and the consumer receives the information the asymmetry reason and its the countermeasure.